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| (Source: Universal Studios Hollywood) |
Universal City Studios LLC has once again failed to secure a South Korean patent for "Interactive systems and methods" (Application No. KR7023529), which had previously been denied in the country.
On March 13, 2025, the Korean Intellectual Property Trial and Appeal Board dismissed Universal City Studios' appeal against the rejection of its patent application. The company still has the option to challenge the decision by filing a lawsuit at the Daejeon Patent Court.
The patent in question describes an interactive system and method applicable to theme parks. The system is designed to recognize users, track their actions, and store or display personalized information accordingly.
To achieve this functionality, the system integrates RFID tags, sensors, and processors. The RFID reader identifies users, while the sensor system detects their actions. For example, when a user touches a button on a display or picks up a specific object, the system records the interaction. The processor then links the RFID reader's user data with the detected actions, updating the database and maintaining a record. Finally, the system can display personalized content based on user interactions, such as showing relevant product information when an item is touched.
As of March 14, 2025, Universal City Studios has filed 32 South Korean patent applications that include 'interactive' in their invention titles. Of these, eight patents have been granted, 23 remain published but unregistered, and one—specifically, the repeatedly rejected 'Interactive systems and methods' patent—has been outright rejected.
By PatenTrip
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